
Logo Johnson & Johnson
The case began in September 1982, where tylenol which is one Johson & Johson products contaminated by cyanide and left seven people died in Chicago. The case of the death of the consumer is a horrendous tragedy and extraordinary spotlight by the media and the American public. This was followed on various reports and news about 250 deaths and illnesses as a result of taking Tylenol capsules.
It is unfortunate, the large enterprises and reliable class Johson & Johson with pain medication flagship product sales level is very large it is rumored that the drug is not safe because contaminated by cyanide. If related to the theory, the issue will arise when there is a gap or gaps between the expectations of the public with the activities of the organization. This is what triggered the crisis in this company.
So the case of Johson & Johson is due to the issue of the presence of cyanide that has been mixed in the Tylenol capsules resulting in death in some people in Chicago. This issue makes the company got a lot of negative publicity from the media, and certainly cause concern and panic many people. In these conditions the company can be called a crisis.
If this situation continues, will produce a negative impact on the company. The issue that continues to circulate in the community the USA regarding toxic cyanide manufactured products, coupled with the spread media coverage, the opportunity to reduce the image and reputation of the company to decline, which will lead to a condition not conducive to the company.
Senin, Desember 31, 2018
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